Guides
Running your own newsletter
Practical writing about deliverability, list building and what email marketing actually costs. Written for people who run their own mail, or are deciding whether to.
Getting into the inbox
The technical half. Mostly DNS.
In progress: SPF, DKIM and DMARC, explained without the jargon · How to warm up a new sending domain
What it costs, and who owns what
Pricing, platform risk, ownership.
In progress: Self-hosted or hosted? An honest comparison · What happens when your email account gets suspended
Building a list
Opt-ins, sequences, first principles.
In progress: What is an autoresponder, really? · Double opt-in: worth the lost subscribers? · Writing a welcome sequence people actually read
Running a list
Cadence, hygiene, migration.
In progress: How often should you email your list? · How to migrate a list without wrecking it · Why deleting subscribers improves your results
Free download
Get the 7-Point Deliverability Checklist — free
The pre-send checks that decide whether a self-hosted newsletter reaches the inbox. One page, no fluff, sent immediately.
- SPF, DKIM and DMARC in the order that actually works
- The bounce and complaint thresholds Gmail acts on
- A 12-line pre-send check you can run in two minutes
This form is the product. It is the copy‑paste embed code from Rilato Autoresponder’s Subscribe Forms screen, posting into a live install on our own server. The confirmation email you are about to receive was queued by the same cron job you will be running an hour after you buy.